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OpenHouse

Research

Original open house market data and studies from OpenHouse, free to cite with attribution.

Original studies built from public listing data: how often American listings hold open houses, when they run, and how the patterns break by metro, price, and property type.

How we measure

Open house data is strangely hard to find. The industry publishes plenty about buyers and almost nothing about the listings themselves, so we measure the listings directly and publish the numbers with the methodology attached.

Listings, not opinions

We measure scheduled open houses on active listings rather than surveying agents about what they remember doing. The July 2026 snapshot covers 13,757 listings across 49 major US cities.

Day, hour, and duration

Every scheduled open house carries a start time and an end time, so the data answers when opens actually run. Saturday takes 54.6% of them, and the median scheduled window is exactly two hours.

Cut by city and price

National averages hide the useful part. The weekly open house rate runs from 24.5% in Irvine, CA down to 0.7% in Detroit, MI, and listings priced $1M to $2M hold opens at more than five times the rate of homes under $300k.

Every study here is free to cite under CC BY 4.0. Credit OpenHouse (openhousekiosk.com) and link to the study you are quoting. Each page carries a copy-ready citation block and a city-level dataset you can check the numbers against.